Branding & advertising
Isterisitsm
esoteric
| ˌɛsəˈtɛrɪk, ˌiːsəˈtɛrɪk |
adjective
intended for or likely to be understood by only a small number of people with a specialized knowledge or
interest: esoteric philosophical debates.
divination | ˌdɪvɪˈneɪʃ(ə)n |
noun [mass noun]
the practice of seeking knowledge of the future or the unknown by supernatural means: the Celtic art of divination | [count noun] : the mediums are hired to perform divinations.
placebo | pləˈsiːbəʊ |
noun (plural placebos)
a medicine or procedure prescribed for the psychological benefit to the patient rather than for any physiological effect.
• a substance that has no therapeutic effect, used as a control in testing new drugs.
• a measure designed merely to humour or placate someone: pacified by the placebos of the previous year, they claimed a moral victory.
Create a new object / ritual / placebo
Take different value embrace the meaning of ritual
- Make use of blog (tutorial)
- New question? How will testing? Asking ritual form everyday habit (new/
Conformation bias
Friends & other
representation of placebo
feedback
One nothing
Two placebo
Three natural medicine
Parents & children
Mind is possible, psychological difference
Psychological effect
Divination as a form of ritual, through ritual try to identify
Try to make uncertain certain
A sense of control, something help you feeling control,
These things
Emotionally control
Traditional feeling of control
percible
Pass on some emotions
Psylosophy eastern & western
How people tend to believe the power
Definition