【 Rrsearch question 】
In the digital age, how to strengthen cultural self identity through the introduction of a placebo that challenges combining with the traditional esoteric elements.
In this stage, my project needs to find out what is the challenge ( data& fact ) and what is the solution ( intervention ). During this tutorial, David and I discussed about research tool and methodology, especially data collecting tools.
We talked about Qulitative data and Quantitative data.


- The primary difference between quantitative and qualitative data is that quantitative data represents data that can easily be measured or quantified, such as the number of people who have bought a product. Qualitative data represent opinions or feelings and cannot be represented by a numerical statistic such as an average.
- Another difference between quantitative and qualitative research is how data is analyzed. While quantitative data can be analyzed statistically and calculated into averages, means, and other numerical data points, qualitative data analysis involves a more complex system.
My understanding here is:
Qualitative data is more about feeling and reason, eg. interview to focused group; Quantitative data is about fact and figure, eg. survey
【 Traditional esoteric elements 】
I defined elements to three things:
- superstitious objects
- divination
- ritual
However, according to the defination of ritual: Ritual is a series of actions or types of behaviour regularly and invariably followed by someone, eg. visit to Joy became a ritual.
So I fianlly change my research question to:
In the digital age, how to strengthen self cultural identity through the introduction of a placebo that challenges combining with the traditional ritual.
【 Expert 】
The point of research is you become an expert
The interview is evidence of engaging with expert, to know something you don’t know before. Or make an academic argument.
Ask experts how they would test the question/create an intervention—strength research.
Find out questions through stakeholders/audience prove other people thinking