Category: Feedback

Potential stakeholder
Age: 50
Occupation: Market manager

Description:

Chun has a habit of visiting temples. Due to the Covid situation, she can’t visit it as a daily routine. I interviewed her with my intervention idea and ask her for her feedback.

According to the audience’s feedback, most of them don’t appreciate the way of visiting temples online, and it already had a lot of apps in this area.

And she mentioned as she is a person who has been growing up and living in China, it’s important for her to know what people around other countries know and think about the Chinese culture so that she can know more about her culture and her cultural self-identity. So she suggested: ‘ The first thing to do to enhance the culture self-identity is to show others the cultural content you own and cherish actively. ‘

【 Rrsearch question 】

In the digital age, how to strengthen cultural self identity through the introduction of a placebo that challenges combining with the traditional esoteric elements.

In this stage, my project needs to find out what is the challenge ( data& fact ) and what is the solution ( intervention ). During this tutorial, David and I discussed about research tool and methodology, especially data collecting tools.

We talked about Qulitative data and Quantitative data.

• The primary difference between quantitative and qualitative data is that quantitative data represents data that can easily be measured or quantified, such as the number of people who have bought a product. Qualitative data represent opinions or feelings and cannot be represented by a numerical statistic such as an average.

• Another difference between quantitative and qualitative research is how data is analyzed. While quantitative data can be analyzed statistically and calculated into averages, means, and other numerical data points, qualitative data analysis involves a more complex system.

My understanding here is:

Qualitative data is more about feeling and reason, eg. interview to focused group; Quantitative data is about fact and figure, eg. survey

【 Traditional esoteric elements 】

I defined elements to three things:

• superstitious objects
• divination
• ritual

However, according to the defination of ritual: Ritual is a series of actions or types of behaviour regularly and invariably followed by someone, eg. visit to Joy became a ritual. 

So I fianlly change my research question to:

In the digital age, how to strengthen self cultural identity through the introduction of a placebo that challenges combining with the traditional ritual.

【 Expert 】

The point of research is you become an expert

The interview is evidence of engaging with expert, to know something you don’t know before. Or make an academic argument.

Ask experts how they would test the question/create an intervention—strength research.

Find out questions through stakeholders/audience prove other people thinking 

In this tutorial, we discussed my question: In the digital age, how to strengthen self cultural identity through the introduction of a placebo that challenges combining with the traditional esoteric elements.

• Strengthen — preserve/ embed

We discussed about whether the word strengthen is a proper word to present the question. We also considered changing Strengthen to preserve/embed. But in the end, we still stuck strengthen.

• Esoteric element — mystical / divination / object

The next step to revers the question is to define the element: object, divination, rituals…

• Things to do next

Design a questionnaire：

Have you received sth mystic from your older generation?

How do you feel after receiving it?

Will you do the same thing to your next generation?

…

to prove

The modern Chinese generation still believe / not believe the system 

Esoteric placebo still relevant / not relevant in the 21st century

• Expert

Social scientist

Anthropology

Psychology

Neural linguistic programming

…

• Intervention

It’s used to prove the connection between the cultural identity and placebo effect is weak or not. (what/why/how)

It is evidence to prove that people are still using / not using some esoteric objects (TBD) to play a placebo effect in daily life. And how does it relate to self cultural identity?

Branding & advertising

Isterisitsm

esoteric 

| ˌɛsəˈtɛrɪk, ˌiːsəˈtɛrɪk | 

adjective 

intended for or likely to be understood by only a small number of people with a specialized knowledge or 

interest: esoteric philosophical debates.

divination | ˌdɪvɪˈneɪʃ(ə)n | 

noun [mass noun] 

the practice of seeking knowledge of the future or the unknown by supernatural means: the Celtic art of divination | [count noun] :  the mediums are hired to perform divinations.

placebo | pləˈsiːbəʊ | 

noun (plural placebos) 

a medicine or procedure prescribed for the psychological benefit to the patient rather than for any physiological effect. 

• a substance that has no therapeutic effect, used as a control in testing new drugs. 

• a measure designed merely to humour or placate someone: pacified by the placebos of the previous year, they claimed a moral victory.

Create a new object / ritual / placebo

Take different value embrace the meaning of ritual

1. Make use of blog (tutorial)
2. New question? How will testing? Asking ritual form everyday habit (new/ 

Conformation bias 

Friends & other

representation of placebo

feedback 

One nothing 

Two placebo

Three natural medicine 

Parents & children

Mind is possible, psychological difference

Psychological effect

Divination as a form of ritual, through ritual try to identify 

Try to make uncertain certain

A sense of control, something help you feeling control, 

These things 

Emotionally control

Traditional feeling of control

percible

Pass on some emotions

Psylosophy eastern & western 

How people tend to believe the power

Definition